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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading pr cheap foamposites oduct, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years o Cheap foamposites for sale f difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at th Cheap jordans online e Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, Retro jordans for sale and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger Cheap foamposites for sale consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and Cheap jordans online air jordan 11 blackout for sale create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsdays ago, Asics launched a new color again for its popular retro running shoes Gel Saga. The designers were red and white as the keynote, and yellow and leather were different in detail and heel. With leaves as the design of the lining, but also there is a fall leaves smell. It is reported that the shoes have landed, some designated shops for sale, like friends must not miss! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! black slang. What can't be used indiscriminately?! Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes pays tribute to the history of Originals Adidas Originals Trefoil Logo warm wheat color Nike Air Max 90 Winter PRM new color design, "Wheat" autumn and winter fresh Kolor x adidas Ultra Boost joint color match comments on last article: warm wheat color Nike Air Max 90 Winter PRM new color design "Wheat" next article: autumn and winter fresh Kolor x adidas Ultra Boost joint color matchIt is reported that Nike Air Jordan 12 Retro; "French Blue" will be delayed launch of the first year of the shoe body retains the classic white and blue color, the overall design simple and elegant feeling, "French Blue" to the name of the French romantic. According to @Finish Line news means that the Nike Air Jordan 12 Retro French Blue, which should have been available in March 26th, will be postponed for one week to April 2nd, priced at $190 us dollars. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro runni Cheap air jordans for sale ng shoes PURLICUE 2016 spring and summer shoes series, around the "unfinished" theme, launched JD Sports x Vans series shoes, the classic chessboard elements to bring back, Celebrate 50th anniversary! comments on : PURLICUE 2016 spring / summer shoes series, around the "unfinished" theme launches the next article: JD Sports x Vans series shoes, the classic chessboard elements to bring out again, Celebrate 50th anniversary!Nike day before the classic Air Max 90 added a new version of Winter Premium. The new shoes in response to the harsh winter weather in the slippery road, the Air sole antiskid function to further strengthen, and to meet the seasonal atmosphere of black two color combinations exhibited. At present, the shoes can be purchased at the Wish store. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes autumn breath Asics "fallen leaves" color range is now available for taxi colors, Overkill, x, Adidas, Consortium, EQT, Racing,'93, Taxi, joint color matching review last article: Autumn breath Asics "fallen leaves" color series is now available for sale next: Taxi color Overkill x adidas Consortium EQT Racing'93 Taxi joint color matching a little bit earlier just to share with you the Adidas Originals Triple White ";" white color news release, then to follow up a victory with hot pursuit friends bring a pair of black control, Adidas Originals Stan Smith " Triple Black" all black color. This followed the usual leather shoes, rubber and rubber collocation signature tennis shoes, all black color tone at one go, it will be necessary for a pair of shoes daily collocation models. At present, the entire black color Stan Smith has been available in , Feature , and other designated retail stores, sold at $75 U. S. dollars, interested friends may wish to pay more attention to. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes , Teng Yuan Hao, first exposure, fragment, design, x, Converse 2016, joint Chuck Taylor All Star series hungry? Vans Classics "Late Night" series comments on last article: Teng Yuan Hao first exposure fragment design x Converse 2016 joint Chuck Taylor All Star series next article: hungry? Vans Classics "Late Night" seriesNike Basketball 2016 BHM Black Moon Series officially released 2016-01-13 14:35:47 in front of these four pairs of shoes, you must have seen on the network one by one, good, these four pairs of shoes is Nike Basketball launched a new black moon series. The series includes: Nike LeBron 13, Nike Kobe 11, Nike 8 and Nike Kyrie 2; KD four pairs of shoes, the black color may also use although signs of the black and white color, but this year is to add folk graphic elements of black people lining, gorgeous rich colors and black background for the formation of strong in contrast, a very nice level. The four pairs of shoes in January 18th unified sale, interested friends may wish to pay attention to it. (of shoes: name, item number, price) Nike LeBron 13 "BHM" 828377-910 $220 Nike Kobe 11 "BHM" 822522-914 $220 Nike KD 8 "BHM" 824420-090 $200 Nike Kyrie 2 "BHM" 828375-099 $120 Nike Kobe 10 "Emerald City" 2015-09-28 14:28:33's upcoming Seahawks salute the Nike Kobe 10 "Emerald City" is NFL the Seahawks for design inspiration, the classic blue and green dress will be the soul of the Seahawks reproduction, to know that in the NBA League superstar has a majority are fans of NFL, even Kobe is no exception, presumably this is Kobe in his shoes the way to Seahawks honor yourself, the collocation of color makes the whole shoes highlights the strong sense of movement and speed, it is also in line with Kobe's taste. The shoes will be officially on sale in October 3rd number: 705317-40〉The day before to introduce this pair of Nike Air Foamposite Pro "White Gucci", today once again exposed the new pictures, the whole shoe body in white with red and green building, the details of its "Gucci" to create a feeling of the color rubber outsole, add a wipe outdoor breath for the. It is reported that the shoes will be in October officially sold, number 624041-102, interested friends may wish to look at.Air Jordan 6 "Pollito Jiminez" 2013-12-08 22:40:31 personal custom pictures today we bring you this from the hands of the Mache personal customized version of Air Jordan 6, it let us see the embodiment of the classic elements, this shoe body with white leather as raw material, followed by the match of the classic golden laser feathers, shoes who Jumpan over Logo and the heel are collocation golden ornament, black in the bottom of the same color on the crystal bottom, the overall feeling is even more luxurious texture.said, "A$AP Rocky, you should be no stranger, but do you know his favorite brand?" In addition to his own Vlone, his current favorite brand is Raf Simons, and for that reason, he made a special song to tell you how much he loved Raf Simons. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! Look at the recent major street fashion week broke the film, many go for trendsetter Normcore wind, is on the Raf Simons Adidas series solid shoes joint. So, the popularity of "space wind" is worth looking forward to. It is reported that the launch of the "space wind" shoes will be landed in July this year, Adidas located in Paris, Berlin concept store and a number of selected buyers shop. And now the popular Normcore style spring and summer series will also be on sale in March 31st. Keep up with the fashion, don't miss it.Asics recently launched a new color matching Gel Lyte III, shoes overall purple as the tone, with the outline of purple lines. Elegant color design, not lost in the streets of identification, very suitable for the upcoming melancholy autumn wearing oh. It is reported that the shoes are now on sale, like friends must not miss. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes adidas Originals EQT Support 93 new color design, Saucony Grid 9000 new color series released review last article: adidas Originals EQT Support 93 new color design next article: Saucony Grid 9000 new color series releasedThe PUMA meeting in Shanghai today's flagship store launched the "Pacific Industrial NETFIT Day Theme Store", has brought a revolutionary subversion of the traditional way of running shoes for band runners: PUMA IGNITE NETFIT. PUMA Asia brand image spokesmen, international supermodel Liu Wen also personally attended the scene. NETFIT technology is the latest development of customized strap system PUMA, the precision machining of the mesh fabric with PUMA's unique "evoKnit" knitted fabrics with socks to help build overshoes, provide excellent fit and stability. Through the shoelace on the grid of random shuttle, the runner can not only completely control and adjust for their shoes, but also change the personality of the full lace style. Whether it is style, style, functional requirements and the overall shape, can be in accordance with the way they like to create, and enjoy creative ideas. In the end use of PUMA ace cushioning material IGNITE foam, collocation of zigzag new design, provide superior energy feedback and comfort for the runners, and Molded and EVA type inside socks together, let out every step of the best comfort. In addition, during the period from June 25th to July 2nd, Societe Generale Pacific Exchange Square outside, "PUMA NETFIT," the starting moment of the museum will be open to the public, there is a number of interactive binding area for consumers personally to use, in addition to the more a relay challenge, the extraordinary charm of sports consumer let feet PUMA IGNITE NETFIT. NETFIT technology. June 23rd onwards, buy IGNITE NETFIT running shoes, you can get a Star Limited Edition bracelet. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers & Ben